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Rihanna’s Making Columbus Lingerie Companies Work, Work, Work, Work, Work

Photos by Brian Kaiser

If you’re looking to treat yourself or your significant other this Valentine’s Day, lingerie brands have never looked better.

Different brands have different styles, colors, and collections to leave every customer satisfied, but one brand stands out against the rest.

This might be Robyn Rihanna Fenty’s world, and we’re all just living in it. Everything Rihanna touches turns to gold, and everything she creates… is diamond.

While we’re patiently waiting for her elusive new album, she’s still delivering her genius through her Fenty fashion and beauty lines. Her seductive and size-inclusive lingerie brand, Savage X Fenty, is disrupting the lingerie game and quickly taking over an industry that was once run by Columbus brands. We’re not picking favorites, we’re just laying out all the info side-by-side so you can decide on a favorite for yourself.

The Spunky New Kid
Savage X Fenty

The brand’s 2020 V-Day Shop features two mini collections designed by Adam Selman. If you remember Rihanna’s 2014 show-stopping “naked” dress and durag covered in Swarovski crystals (bitch), Selman is the mastermind who designed that. Selman creates hundreds of looks for Rihanna, and the pair have teamed up again for this new iconic collab filled with pasties, masks and heart-shaped garters galore.

The “Locket Down” capsule collection features garter belts, underwear, and bralettes with revealing zips. The “Down the Aisle” collection shows off thongs and other items dotted with hearts, and cupless bras that’ll make your heart skip a beat.

The whole Savage X website has products that range across a variety of body types. There are four bra and bralette types, seven kinds of undies, and six styles of lingerie, including bodysuits, bustiers, and robes in fun and sexy colors. The brand aims to be size-inclusive with curvy models and bra sizes ranging from 32A to 46DDD.

The cherry on top of all of this is that anyone can sign up for free to become an Xtra VIP and see incredibly reduced prices and early access to new styles. Even if you don’t sign up, the online-only brand gives free shipping on all orders over $50.

The Competition
Victoria’s Secret

Headquartered right here in Columbus, Victoria’s Secret is a hometown hero. It’s seen around the globe as the go-to pinnacle of sexiness, and you can find a shop at many of Columbus’ major malls.

This year, the brand’s online Valentine’s Day Shop includes a Top 10 collection of “best gifts designed to win your heart.” Items include one-piece teddy bodysuits, satin and lace kimonos, super strappy three-piece sets, cami sets, saucy slip dresses, pajama sets and high- waist panties with detachable garters.

VS has the added bonus of “Night Out Looks”, featuring various skirts, dresses, and jumpsuits that’ll give you everything you need for a perfect Valentine’s Day look.

The whole site features nine bra styles ranging from size 30AA to 40DDD, plus 12 underwear styles and numerous pajamas and loungewear sets.

Opening an Angel Credit Card with the retailer will get you free shipping on every $50+ order, exclusive offers and more.

La Senza

Every day can be Valentine’s Day if you add La Senza to your shopping cart. Like Victoria’s Secret, La Senza is also headquartered in Columbus and has stores in Easton and Polaris malls. The Canadian brand aims to have customers feeling sexy and confident. And it shows!

Although it’s under L Brands with VS, La Senza can be seen as the more provocative sister company.

The brand has an “After Hours” section that features dozens of strappy, barely- there items that are for the truly daring.

Items on the site include 11 bra types ranging in size from 30A to 40DD, eight styles of underwear, and lingerie styles that include lace bras with cut-outs, garter panties, bodysuits, slip dresses, and more.

Like Savage X Fenty, La Senza also offers free shipping on $50+ orders, and has an optional “Club La Senza” Card for even more close-to-home deals.

Lizzy Amarachi

Lizzy Amarachi


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