1870 Mag

Electro-Entrepreneur

GSEA_Peeyush_2OSU Student Wins National Entrepreneurship Title

Most Ohio State students spend the month of March looking forward to spring break and the upcoming end of the semester. However, second-year OSU student, Peeyush Shrivashana is looking forward to something different; competing against student entrepreneurs from around the world in the Global Student Entrepreneurship Awards.

Peeyush is the founder and CEO of Genetesis, a tech startup that is developing technology capable of 3D mapping the electro-currents of the heart in a completely non-invasive way.

The company also focuses on personalizing medicine for patients, something Peeyush noticed was missing when he saw his grandfather’s health begin to deteriorate a decade ago.

“He visited Columbus in 2006 and he was diagnosed with a bunch of different things, a lot of neurodegenerative conditions, Alzheimer’s, Parkinson’s, some cardiac disturbances as well,” Peeyush said. “The way he was treated was more art than it was science, and it showed me at a young age that there was a lot to be done in terms of truly personalizing medicine.”

The technology Peeyush and his team are working on is unique in that once it is fully developed, it can be used to aid doctors in their diagnosis and treatment of conditions non-invasively by measuring the electrical currents in the heart.

“Everyone is trying to create novel ways of measuring electro-activity,” Peeyush said. “We are the only ones who are able to measure current density, which is essentially the main and final focus of an electro-physiologist’s decision making.”

Between midterms and developing his company, Peeyush also spent some time in Miami on March 2 and 3 competing in the National Student Entrepreneurship Awards.

“I finished a midterm at 5:05 [p.m.], and I had a flight out of Columbus at 7:30 [p.m.] so I had to dart to the airport,” Peeyush said. “It was crazy.”

The National Student Entrepreneurship awards are a competition in which 25 teams of student entrepreneurs around the country spend a weekend networking and competing for a $10,000 prize.

“There were mobile startups, consumer startups and everyone is working on some pretty incredible stuff,” he said.

Peeyush and his team won the national competition and will now go on to Bangkok, Thailand to compete in the global competition.

In addition to being able to compete with students from across the globe, winning the national award gave Genetesis great momentum moving forward.

“It was great to get the attention from the competition and we’re keeping that momentum going,” Peeyush said. “We’re in the midst of working with a lot of data and hopefully sharing those results over the next months, but right now it’s time to grind.”

Looking to the future, Peeyush sees how this technology can be used to address a multitude of health problems.

“Being able to visualize the electric current in the heart, that’s not necessarily specific to the heart, you can scale it to neurological conditions,” Peeyush said. “We’re really focused right now but it’s truly a platform.”

Beyond Genetesis, Peeyush sees himself developing multiple similar platforms with the aim of creating personalized technology that can aid in treating various conditions.

“I just want to develop technology and translate it to the patient level,” Peeyush said. “I see myself developing platforms that can be used to address a variety of different diseases and different types of conditions.”

Peeyush and the Genetesis team will be competing in the Global Student Entrepreneur Awards on May 10-12. The winner will receive $100,000 to put towards their company and $40,000 in cash.

Sara Stacy

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